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sábado, 25 de julio de 2020

Cómo configurar los objetivos de Google Analytics para su sitio de WordPress

¿Desea realizar un seguimiento de las métricas clave como las suscripciones de correo electrónico o las ventas de su sitio? El simple hecho de mirar el informe general de tráfico de su sitio web no le ofrece una imagen completa.
Si desea que su sitio tenga éxito, necesita métricas detalladas, como qué páginas obtienen la mayor cantidad de suscripciones, qué fuente de tráfico produce los mejores resultados y más.
Aquí es donde entran los informes basados ​​en objetivos. En este artículo, le mostraremos cómo configurar los objetivos de Google Analytics para su sitio de WordPress.
Configurar objetivos de Google Analytics en WordPress

¿Qué son los objetivos en Google Analytics?

Los objetivos son interacciones de los usuarios que puede rastrear con Google Analytics.
Puede establecer objetivos para medir las conversiones, realizar un seguimiento de las ventas, realizar un seguimiento de los formularios de registro de correo electrónico y más. Todo esto puede ayudarlo a ganar más dinero en línea y aumentar las conversiones de su sitio web.

Por qué necesita crear buenos objetivos en Google Analytics

Con objetivos, puede encontrar todo tipo de detalles sobre su sitio. Por ejemplo:
  • If you sell digital products, you could use goals to find out which sources are driving the most sales.
  • If you run an eCommerce store, you could use goals to see where customers are most likely to abandon the checkout process.
  • If you’re a personal trainer with a fitness blog, you could use goals to see which posts encourage prospects to fill out your contact form.
Creating the right goals for your site is important. If you have an online store, there’s not much point setting a goal to track how many people visit your About page. Instead your goal should be how many customers buy from you.
Let’s look at how to set up goals in Google Analytics. Here’s what we’re going to cover. Use the quick links to jump straight to that part of the tutorial:
  • Setting Up Google Analytics with MonsterInsights
  • Tracking eCommerce Goals in Google Analytics
  • Tracking Form Submission Goals in Google Analytics
  • Setting Up Goals Manually in Google Analytics

Setting Up MonsterInsights With Google Analytics

We recommend using Google Analytics with MonsterInsights. It can automatically set up goals for you and save you a lot of work.
First, you’ll need to install and activate the MonsterInsights plugin. If you’re not sure how, check out our guide on how to install a WordPress plugin.
Note: You’ll need the Pro version of the plugin or higher in order to use the eCommerce report and the form conversions report.
After activating MonsterInsights, go to Insights » Settings in your WordPress dashboard. Here, you can enter your license key and connect MonsterInsights to Google Analytics.
MonsterInsights set up
For more help, check out our instructions on how to install Google Analytics on your site using MonsterInsights.

Tracking eCommerce Goals in Google Analytics

Do you want to find out how many visitors are converting into paying customers?
MonsterInsights lets you easily track data from a WooCommerce store. You can also use it with MemberPress, LifterLMS, or Easy Digital Downloads.
You’ll need to set things up in Google Analytics before you can view the eCommerce report in MonsterInsights.
Setting Up Google Analytics for eCommerce Tracking
First, login to your Google Analytics account.
If you’re using it on multiple websites, make sure the correct site is selected. Just click on the box to change to a different website if needed.
Check that you have the correct website selected in Google Analytics
Next, click Admin in the bottom left corner.
Click on the Admin option in the left hand menu of Google Analytics
Then, in the View column, click the ‘Ecommerce Settings’ link:
Viewing the eCommerce settings in Google Analytics
Switch on the ‘Enable Ecommerce’ option. You’ll then see the ‘Enable Enhanced Ecommerce Reporting’ toggle. Switch this on too.
Enabling eCommerce settings in Google Analytics
Click the Save button at the bottom of the screen.
That’s it! You can now move on to set up your eCommerce tracking in MonsterInsights.
Setting Up MonsterInsights for eCommerce Tracking
In your WordPress dashboard, go to Insights » Addons in your dashboard.
Then, click Install beneath MonsterInsights’ eCommerce addon. It will automatically install and activate.
Installing the eCommerce addon for MonsterInsights
Now, go to the eCommerce tab in Insights » Settings. Switch on the ‘Use Enhanced eCommerce’ setting.
Switching on the eCommerce tracking in MonsterInsights
That’s all you need to do. Yes, really! MonsterInsights handles everything else for you.
Head to Insights » Reports and click on the ‘eCommerce’ tab to view your report. Once you’ve had some sales, it’ll look something like this:
An example of an eCommerce report in MonsterInsights
You can see all sorts of other insights, like your top conversion sources, the total of products added to carts, and the total removed from carts.
You can even see how many days it typically takes people to make a purchase, and how often people visit before making a purchase.
Viewing other details about your eCommerce conversions in MonsterInsights
To find out more details for any report, click the View button beneath it. You’ll be taken to the full report in Google Analytics.

Tracking Form Submission Goals in Google Analytics

Another great way to use Google Analytics and MonsterInsights is to track form conversions.
You can do this for any type of form. Here are just a few examples:
  • Non-fiction author: A form where people sign up for your email newsletter to hear about your upcoming books.
  • Realtor: A contact form where prospective clients fill in their details so you can call them back and arrange viewings.
  • Personal trainer: A booking form that customers use to book and pay for their personal training session.
  • Restaurant: A form that customers use for ordering food delivery.
MonsterInsights works with all WordPress contact form plugins and helps you track form submissions.
To start tracking form conversions in MonsterInsights, go to Insights » Addons and find the Forms addon. Click the Install button beneath it to install and activate it.
Installing the Forms addon for MonsterInsights
This addon lets you track form submissions as ‘Events’ in Google Analytics. You don’t have to set up anything extra.
Once you’ve installed and activated the addon, you’re done! Just go to Insights » Reports and click on the ‘Forms’ tab to see your report.
After you’ve had some form submissions, it’ll look something like this:
The forms report in MonsterInsights
If you want to track form submissions in a different way, you can do this manually in Google Analytics.

Setting Up Goals Manually in Google Analytics

If you don’t want to use MonsterInsights, or if you want to track a different type of goal, then you can do this manually in Google Analytics.
Login to your Google Analytics account and click the ‘Admin’ tab on the bottom left. Then, in the View column, click on Goals.
Creating a goal in Google Analytics
Next, click the ‘+ New Goal’ button to start creating a new goal:
Adding your new goal in Google Analytics
You might see a Template section here if you’ve selected an industry category for your website. Skip this and click on the Custom radio button beneath. Then click Continue.
Creating a custom goal in Google Analytics
There are 4 types of goal you can create:
  • Destination: this tracks whether a visitor went to a specific page, like a thank you page after filling in a form.
  • Duration: this tracks how long a visitor spent on your website.
  • Pages/Screens per session: this tracks how many pages someone looks at on your site.
  • Event: this can track all sorts of things, like button clicks, video plays, and downloads. It requires a bit more setup than the other options.
In many cases, Destination or Event goals will work best for tracking your key metrics.
We’re going to create a Destination goal for this example. Give your goal a name, set the Type to Destination, and then click to continue.
Creating a destination goal in Google Analytics
Enter the destination for your goal. This will normally be a specific page.
Tip: Only enter the part of the URL that comes after your website’s domain name.
For instance, if your page is:
https://www.examplewebsite.com/thank-you-for-booking/
Then you should enter:
/thank-you-for-booking/
You can add a value for the conversion if you want. This makes sense if people are completing a payment form, or if you know how much each lead is worth to you on average.
If you want to track a funnel, such as a customer moving through a checkout process, then you can also do this as part of the destination goal. This can help you pinpoint areas you might want to improve.
Entering the destination URL for your Google Analytics goal
You can click the ‘Verify this Goal’ link to see what conversion rate the goal would have based on your data from the previous 7 days. If you get 0% and you know that you’ve had some form submissions, check the destination URL you’ve entered.
Verifying that your goal works in Google Analytics
Once you’re happy with your goal, click the Save button. You should then see your goal listed in a table. You can edit it, switch it off and on, or create more goals here.
The table in Google Analytics showing your goals
Note: You can’t delete goals once you’ve created them. Simply switch them off if you no longer want to use them.
You can view your goal data in Google Analytics by going to Conversions » Goals then clicking on Overview.
Viewing details about goal completion in Google Analytics
In the left-hand menu, you can dig further into your goals. For instance, Reverse Goal Path shows you what content visitors viewed before reaching the goal. Goal Flow can be used to examine all sorts of things, like the source that the visitors came from:
Viewing the Goal Flow in Google Analytics
The other types of goals work in a similar way, though Events goals are a bit trickier to set up. Take a look at MonsterInsights’ useful post on 4 types of goals in Google Analytics for help with these.

Final Thoughts

If you want a simple way to set up and view your eCommerce and form submission statistics, then MonsterInsights is definitely the way to go. Setting up manual goals in Google Analytics might work for you if you’re confident using the GoogleAnalytics interface.
What matters is that you create and track meaningful goals for your site. That way, you can boost signups, increase sales, and make more money or more impact.
We hope this article helped you learn how to set up Google Analytics goals for your WordPress site. You may also want to see our guide on how to increase your website traffic and our pick for the best email marketing services.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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